Our Story
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CQ symbolizes Cheongsam Quotidien. We celebrate the courageous spirit of independent Chinese women in the 1920s, redefining tradition and embracing equality through fashion, at a time when 'Cheongsam' was no longer exclusively a male garment.
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CQ is a niche, high-end fashion brand that seamlessly blends East with West. Our designs marry the inspiration of the cheongsam's exquisite elegance into modern European designs.
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Our dedication to quality shines through in thoughtfully chosen fabrics and meticulous attention to detail. Unlike mass production, CQ opts for boutique studio crafting, ensuring each piece is delicately handmade by a devoted tailor, from collar to hem.
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CQ goes beyond fashion; it embodies the progressive spirit of independent women rooted in tradition. Each garment narrates a unique story, empowering women to confidently express themselves at any occasion, in comfort and style.
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Join us at CQ LONDON,
the UK’s only modern cheongsam brand, timeless elegance meets contemporary style. Each purchase is a step toward a greener future—our commitment to sustainability is reflected in responsible sourcing, ethical craftsmanship, and a mindful approach to fashion that honors both heritage and the Earth.
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